Fake engagement policy

The safety of our creators, viewers and partners is our highest priority. We look to each of you to help us protect this unique and vibrant community. It's important that you understand our Community Guidelines and the role that they play in our shared responsibility to keep YouTube safe. Take the time to carefully read the policy below. You can also take a look at this page for a full list of our guidelines.

YouTube doesn't allow anything that artificially increases the number of views, likes, comments or other metrics, either by using automatic systems or serving up videos to unsuspecting viewers. Content that solely exists to incentivise viewers for engagement (views, likes, comments, etc) is also prohibited.

Content and channels that don't follow this policy may be terminated and removed from YouTube.

Important:  If you hire someone to promote your channel, their decisions may impact your channel. Any method that violates our policies may result in content removal or a channel takedown, whether it's an action taken by you or someone who you've hired.

We consider engagement to be legitimate when a human user's primary intent is to authentically interact with the content. We consider engagement illegitimate, for example, when it results from coercion or deception, or when the sole purpose of the engagement is financial gain.  

If you find content that violates this policy, report it. Instructions for reporting violations of our Community Guidelines are available here. If you've found a few videos or comments that you would like to report, you can report the channel.

What this policy means for you

If you're posting content

Don't post content on YouTube if it fits any of the descriptions noted below.

  • Content that links to or promotes third-party services that artificially inflate metrics like views, likes and subscribers
  • Content linking to or promoting third-party view count or subscriber gaming websites or services
  • Offering to subscribe to another creator's channel only if they subscribe to your channel ('sub4sub')
    • Note: You're allowed to encourage viewers to subscribe, hit the like button, share or leave a comment
  • Content featuring a creator purchasing their views from a third party with the intent of promoting the service

This policy applies to videos, video descriptions, comments, live streams and any other YouTube product or feature. Keep in mind that this isn't a complete list.

How engagement is measured

Subscriber numbers displayed in the following places are updated in real time:

  • Your channel homepage
  • Account switcher
  • Video watch page
  • Third-party sites and apps using the YouTube Data API

The number of subscribers in YouTube Analytics may be different from the subscriber count on your YouTube channel. The number in YouTube Analytics is approximately 48 hours behind. The delay lets us perform extra verification and spam reviews so that the numbers are accurate.

Page traffic found to be artificial will not be counted on YouTube and can lead to strikes on your account. Suspended accounts and subscribers that are identified as spam will not count towards your total number of subscribers or views. These aren't active viewers, so their removal shouldn't impact your views or watch time.

If you've had a video removed for view count gaming, take a look at this page in the Help Centre to learn more.


Here are some examples of content that's not allowed on YouTube.

  • A video testimonial in which a creator shows themselves successfully purchasing artificial page traffic from a third party
  • A video in which a creator links to a third-party artificial page traffic provider in a promotional or supportive context. For example: 'I got 1 million subscribers on this video in a day and you can too!'
  • A video that tries to force or trick viewers into watching another video through deceptive means (e.g. a misleadingly labelled info card)
  • Channels dedicated to artificial channel engagement traffic or promoting businesses that exist for this sole purpose

Remember that these are just some examples, and don't post content if you think that it might violate this policy.

What happens if content violates this policy

If your content violates this policy, we will remove the content and send you an email to let you know. If we can't verify that a link that you post is safe, we may remove the link. Note that violative URLs posted within the video itself or in the video's metadata may result in the video being removed.

If this is the first time that you've violated our community guidelines, you'll most likely get a warning with no penalty to your channel. You will have the chance to take policy training to allow the warning to expire after 90 days. The 90-day period starts from when the training is completed, not when the warning is issued. However, if the same policy is violated within that 90-day window, the warning will not expire and your channel will be given a strike. If you violate a different policy after completing the training, you will get another warning.

If you get three strikes within 90 days, your channel will be terminated. Learn more about our strikes system.

We may terminate your channel or account for repeated violations of the Community Guidelines or Terms of Service. We may also terminate your channel or account after a single case of severe abuse or when the channel is dedicated to a policy violation. We may prevent repeat offenders from taking policy training in the future. Learn more about channel or account terminations.

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