Policy on impersonation


Content intended to impersonate a person or channel is not allowed on YouTube. YouTube also enforces trademark-holder rights. When a channel, or content in the channel, causes confusion about the source of goods and services advertised, it may not be allowed.

If you see content that violates this policy, please report it.

  • If you feel that yours or another creator's channel is being impersonated, please visit our reporting tool.

What these policies mean for you

If you're posting content

Don't post content on YouTube if it fits any of the descriptions noted below. 

  • Channel impersonation: A channel that copies another channel's profile, background or overall look and feel in such a way that makes it look like someone else's channel. The channel does not have to be 100% identical, as long as the intent is clear to copy the other channel.
  • Personal impersonation: Content intended to look like someone else is posting it.

This policy applies to videos, video descriptions, comments, live streams and any other YouTube product or feature. Please note that this is not a complete list.


Here are some examples of content that's not allowed on YouTube.

  • Channels with the same name and image as another channel, with the only difference being a space inserted into the name or a zero replacing the letter O.
  • Using someone else's real name, username, image, brand, logo or other personal information to trick people into believing that you are that person. 
  • Exactly matching a channel description to another channel.
  • Setting up a channel using the name and image of a person, and then pretending that person is posting content to the channel.
  • Setting up a channel using the name and image of a person, and then posting comments on other channels as if they were posted by the person.
  • Channels claiming to be a 'fan account', but actually posing as another's channel and reuploading their content.
  • Channels impersonating an existing news channel.

Please remember that these are just some examples, and don't post content if you think it might violate this policy

What happens when content violates this policy

If your content violates this policy, we'll remove the content and send you an email to let you know. If this is the first time that you've posted content that violates our Community Guidelines, you'll get a warning with no penalty to your channel. If it's not, we'll issue a strike against your channel. Your channel will be terminated if you receive three strikes. You can learn more about our strikes system here.

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