Impersonation policy

YouTube does not allow unauthorised impersonation of a person, entity or channel that may mislead viewers in a way that could harm the YouTube community. Impersonation may include deceptively copying the branding, content or usernames of individuals, channels or entities. It may also include using AI to copy the voice or likeness of an individual, to make it appear as if the channel is owned or authorised by that individual. YouTube also enforces trademark holder rights.

If you see content that violates this policy, report it.

We will consider a variety of factors when evaluating removal requests. These factors include whether the material is parody or satire, or whether it features public officials or well-known individuals.

What these policies mean for you

If you're posting content

Don't post content on YouTube if it fits any of the descriptions noted below:

  • Using workarounds like typos, special fonts or extra punctuation to trick viewers into thinking you are a different creator or entity.
  • Impersonating an existing creator, entity or channel by copying their profile pictures, banners or specific colour schemes. The channel does not have to be 100% identical, as long as the intent is clear to copy the other channel.
  • Using someone's AI-generated likeness or voice to falsely imply that they own or authorise your channel's content.

If you operate a fan channel, make sure that you state so explicitly in your channel name or handle. It should be obvious to your viewers that your channel doesn't represent the original creator, artist or entity.

Creators should disclose when content is generated or meaningfully altered with AI, but this disclosure is not a free pass to impersonate a person, entity or channel. Our Community Guidelines, including our impersonation policy, apply to all content regardless of how it is made.

Examples

Here are some examples of content that is not allowed on YouTube:

  • Putting 'Real' or 'Official' into your channel name to pretend that you are the authentic version of another person's channel.
  • Pretending to be a backup channel by adding words like 'Backup', 'Shorts' or 'Live' to a creator's name.
  • Using AI to make it look like a famous person is wilfully participating in your video or endorsing a product
  • Misrepresenting an individual by using an AI version of their voice and false metadata to pass off a fake speech as real.
  • Posting comments that make people falsely think that you are another person or entity.
  • Copying someone else's videos and reposting them as your own without changing anything or adding significant original commentary.
  • Using a channel name or handle that is phonetically identical or visually similar to an established entity. This includes the use of deceptive misspellings.

Remember that these are just some examples. Don't post content if you think that it might violate this policy.

What happens if content violates this policy

If we determine that a channel was established to impersonate another person or entity, the channel may be removed to protect our community.

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