What kind of content can I monetise?
For your videos to be eligible for monetisation, you must own all the necessary rights to commercially use all visuals and audio elements, whether they belong to you or to a third party.
Guidelines for content that you created:
- Follow YouTube Community Guidelines.
- Create all elements of the video yourself, such as daily vlogs and home videos, do-it-yourself videos and tutorials, original music videos and original short films.
- Make sure that you own all the necessary rights to commercially use all visuals created by you.
- Bear in mind that advertisers are more likely to place ads on advertiser-friendly content.
Guidelines for content that you didn't create:
- Clear the rights to use and monetise this content on YouTube.
- Make sure that you understand how copyright works.
Can I monetise my video if...
Click below to see if your type of content is monetisable and if you need to prove commercial use rights to use it.I created all the audio and visual content?
You can monetise content that you have created as long as you still hold the rights to the video.
However, if you are signed with a music label, you may or may not be able to monetise your video depending on the terms and/or limitations of that agreement. You may need to consult a lawyer.
You may be able to use audio and visual editing software to create monetisable content, but this depends on the scope, limitations and commercial permissions of the licence. If you have used samples or loops, make sure that the licence specifically allows for their commercial use.
You can monetise royalty-free or Creative Commons content if the licence agreement grants you rights to use it commercially. Sometimes, rights owners require you to credit the creator of the content or provide proof of purchase in order to use it in your video for commercial purposes.
Learn more about how to read licences to understand your rights.
You can monetise such content, but you must be able to provide explicit written permission granting you commercial use rights to that content by the rights holder at any time.
Whether you can use video game content for monetisation depends on the commercial use rights granted to you by the licence from the applicable video game publisher. Some video game publishers may allow you to use all video game content for commercial use and confirm such permission in their licensing agreements.
Whether you can show software user interfaces in a video submitted for monetisation depends on the commercial use rights granted to you by the licence of the software.
In some cases, you may need a contract with the publisher or proof that you have paid a licensing fee. Otherwise, the use of software user interfaces must be minimal unless the associated step-by-step commentary provides instructional and/or educational value and is strictly tied to the action being shown.
Learn more about video game and software content.
In order for content to be in the public domain, the copyright of the work must either have expired, have been forfeited or must no longer be applicable. If you can prove that the content in your video is in the public domain, you may be able monetise it on YouTube (depending on the scope, limitations and commercial permissions of the licence).
Some cover songs may be eligible for monetisation. In order to be eligible, the music publisher must claim the song through the Content ID system and elect to monetise it.
If the song has not been claimed, you may not be able to monetise your video unless you have explicit written permission from the rights owner of the song.
The use of any commercial sound recording, such as an instrumental, karaoke recording or live concert performance by the artist will not be eligible for monetisation.
Learn more about monetising eligible cover videos.
Although you may have recorded something yourself, usually the original creator or author of the underlying content being recorded (e.g. composer/lyricist of the song being performed at a concert) holds many of the rights needed to commercially exploit this content.
If you want to monetise your recording of a performance at a concert or show, you would have to get explicit written permission from the original rights owner of that performance.
Although you may have recorded something yourself, the actual creator or author of the underlying content being recorded (e.g. producer of the TV show being displayed on the TV) may hold many of the rights needed to commercially exploit this content.
If you want to monetise your recording of a TV show, DVD or CD, you would need to get explicit written permission from the applicable rights owner of the audio and/or visual elements that you recorded.
Although you may have purchased something yourself, usually its actual creator or author holds many of the rights needed to exploit this content commercially.
This means that you cannot monetise third-party content that you have purchased unless its rights owner grants you commercial use rights.
Although you may have found the content free online, in most cases its actual creator holds many of the rights needed to exploit the content commercially.
If you want to monetise such content, make sure that you have all the necessary commercial use rights for it.
You can monetise music from the YouTube Audio Library.
Commercial uses are less likely to be considered "fair use", though it's possible to monetise a video and still take advantage of the fair use defence in some cases. For more information, go to the What is Fair Use? site.
Need more help?
If you're still not sure what kind of content you can or can't monetise, review the video monetisation criteria. For more information about copyright, copyright infringement and fair use, go to the Copyright Centre.