In this article, you’ll learn about the policies all advertisers must follow and how we review ads.
To place ads on YouTube, you’ll have to comply with:
- Google Ad Policies
- YouTube-specific ad policies
- Ad formats & features
- Targeting & serving
- If you place ads on YouTube Kids, check out our YouTube Kids advertising policies for more specific guidance.
- YouTube Community Guidelines
- Technical Guidelines
Below you’ll find more detailed info about our policy guidelines:
Content you can't advertise on the Google Network
What you can't do when advertising with us
Content you can advertise, but with limitations
Editorial and technical
Quality standards for your ads, websites, and apps
Other important policies
Ads are particularly visible when they appear on YouTube. The links below include other policies that are applied to any ad running on our platform:
Where policies apply
Our policies apply to all portions of your content, including:
- Text in ad
- Creative elements in ad
- Content of your site or the content of your channel or video
Once your ad is created, it will automatically be reviewed. Learn more about our ad review process below.
How we review ads
After you create or edit an ad or extension, the review process begins automatically.Ad review details
What we review
What reviewers consider
Since video is such a unique format we have specific considerations when evaluating your ad, such as:
- The focal point of the video
- Camera angle and fleeting scenes
- Clarity of the images shown to our users
What you can do
Context is key and adding it in helps us make the correct decision. Our systems don’t always get it right. If our systems mark your ads as “Disapproved”, you can take steps to fix this status by following the instructions here. Our human reviewers will assess your content and context to make a final decision.
Learn more about our ad approval process.
About our policies
YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site. These also include ones embodied by our technical, community, and advertising guidelines and policies.Ads policies details