Ad policy overview
In this article, you’ll learn about the policies all advertisers must follow and how we review ads.
If you want to place ads on YouTube, or are already placing ads on YouTube, you’ll have to be compliant with:
- Google Ad Policies
- YouTube-specific ad policies
- YouTube Community Guidelines
- Technical Guidelines
Below you’ll find more detailed info about our policy guidelines:
Content you can't advertise on the Google Network
What you can't do if you want to advertise with us
Content you can advertise, but with limitations
Quality standards for your ads, websites, and apps
Ads are particularly visible and engaging when they appear on YouTube. The links below include other policies that are apply to any ad running on our platform:
Where policies apply
Our policies apply to all portions of your content, including:
- Text in ad
- Creative elements in ad
- Content of your site and/or the content of your channel or video
Once your ad is created, it will automatically be reviewed. Learn more about our ad review process below.
How we review ads
After you create or edit an ad or extension, the review process begins automatically.Ad review details
What we review
What reviewers consider
Since video is such a unique and engaging format we have specific considerations when evaluating your ad, such as:
- The focal point of the video
- Camera angle and fleeting scenes
- Clarity of the images shown to our users
What you can do
Context is key and adding it in helps us make the correct decision. Our systems don’t always get it right. If our systems mark your ads as “Disapproved”, you can take steps to fix this by following the instructions here. Our human reviewers will assess your content and context to make a final decision.
Learn more about our ad approval process.
About our policies
YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site, embodied by our technical, community, and advertising guidelines and policies.Ads policies details