Ad policy overview

All advertisements on YouTube must conform to our Community Guidelines, Technical Guidelines, and Advertising Policies described in this section and be appropriate for a general audience of YouTube users aged 13 or older. We reserve the right to change our advertising policies at any time without prior notice, and encourage you to check back often to read the latest updates. Partners participating in the Partner Sold program must abide by our ad policies and billing terms, however in some cases ads may be limited to only those sold or provided by YouTube due to technical or policy limitations.

YouTube is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, and partners. To achieve this goal, we maintain high standards for ads accepted on our site, embodied by our technical, community, and advertising guidelines and policies. These policies may be applied based on the text or other creative elements in your ad, the content of your site and/or the content of your channel or video. Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ad, and to suspend or disable any promotional campaign, for violation of these policies. We also reserve the right to remove any ad from the site that we deem intrusive or inappropriate. Please note that is your responsibility to ensure that your ad complies with these guidelines, and refunds will not be issued for promotions where the related ads or videos are disabled, suspended, or age-restricted as a result of policy violations.

YouTube advertising and content policies complement our Terms of Use and describe YouTube's advertising policies with regard to its DoubleClick products and services, including homepage and display ads, custom engagement programs, and mobile ads. Please note that any ad campaigns sold through Google Ads (for example, TrueView ads), even if hosted and/or targeted only to YouTube must first and foremost comply with Google Ads Policies and be approved Family Safe. You represent and warrant by your use of YouTube or its advertising programs that your website, videos, and/or advertisements comply with all applicable laws and regulations (including any relevant self-regulatory or industry guidelines).

Was this helpful?
How can we improve it?