About interactive features for video ads

If you're running video ads to reach your ideal audience and increase awareness, you can use interactive features to drive more engagement with your audience.

Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you tailor your ads to better achieve specific advertising goals, such as creating awareness for your brand, driving visits to your websites, or encouraging viewers to shop for products.

Note: Some interactive features may not be supported across all devices and platforms.

Supported interactive features

Using Google Ads

  • Auto end screens: Show an automatically generated screen at the end of your video ad that encourages viewers to take action, such as installing an app.
  • Call-to-action button: Encourage viewers to visit your website with a call-to-action button.
  • Assets: Provide more information about your business, such as adding links to specific parts of your website or adding a lead form for people to submit their contact information.
  • Product feeds from Merchant Center: Turn your video ads into a virtual storefront with an interactive product feed (created through Merchant Center).
  • Related videos: Show a list of related videos with a video ad when the ad is playing on YouTube.

Using YouTube Studio

  • End screens: Create an end screen on YouTube videos to encourage further engagement with your brand.
Note: All interactive features used in your video ads must adhere to the Google Ads policies.

Expand a section below to learn more about these interactive features.

Use interactive features in Video action campaigns

Video action campaigns are a simple and cost-effective way to drive more conversions in more places on and off YouTube — all in a single automated campaign. Video action campaigns support call-to-action buttons, sitelink assets, lead form assets, and product feeds. By using these interactive elements in the campaign, you can encourage people to explore your product or service, share their contact information, and take other actions that are valuable to your business. Learn more about Video action campaigns

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