Pitch songs using Loudspeaker

Use Loudspeaker in Studio Content Manager to pitch songs for consideration for programmed playlists, the Shorts Audio Picker, or Creator Music. Learn how to draft, bulk edit, and schedule pitches within the Loudspeaker tab.

Keep in mind:

• YouTube is under no obligation to place any proposed pitches submitted using this tool.
• Your songs may be included in playlists other than those you've suggested in the pitch.
• Playlists will include the most appropriate version of your song, like non-explicit versions, music videos, and more.
• You can only pitch songs for Creator Music if you’ve agreed to Creator Music terms. Get in touch with your Label Relations Manager for more info.

Learn about Loudspeaker

Where is Loudspeaker available?

Loudspeaker is available in the following countries/regions, where programming and label relations support is offered.

Argentina	Malaysia
Australia	Malta
Austria	Mexico
Bahrain	New Zealand
Belgium	Nigeria
Bosnia & Herzegovina	North Macedonia
Brazil	Norway
Bulgaria	Oman
Canada	Philippines
Colombia	Poland
Croatia	Portugal
Cyprus	Qatar
Czech Republic	Romania
Denmark	Russia
Egypt	Saudi Arabia
Estonia	Serbia
Finland	Singapore
France	Slovakia
Germany	Slovenia
Greece	South Africa
Hong Kong/Taiwan	South Korea
Hungary	Spain
Iceland	Sweden
India	Switzerland
Indonesia	Taiwan
Israel	Thailand
Italy	The Netherlands
Japan	Turkey
Kuwait	United Arab Emirates
Latvia	Ukraine
Lebanon	United Kingdom
Lithuania	United States
Luxembourg

What songs are eligible to be pitched?

Partners with access to Loudspeaker can pitch their Premium Music Videos, Previews, and Art Tracks.

To pitch a song for the Shorts Audio Picker, check that it appears in Search. If you can’t find a song in the Shorts Audio Picker, make sure that:

• The associated Sound Recording asset has ownership applied.
• The publishing rights information has been provided to YouTube.

If you have questions about song availability, reach out to your YouTube contact or get support.

Set up Loudspeaker in Studio Content Manager

To access the Loudspeaker tab, you’ll need to create a new role for your account. You can apply this role to each user requiring access to Loudspeaker.

To create a new role,

1. Log in to your Studio Content Manager using account admin credentials.
2. Click Permissions  Manage Roles.
3. Click the drop-down   Create new.
4. Under “Name of role,” enter a name for the role.
   • Choose a name that makes the role easily identifiable and distinguishes it from other roles. Maximum length is 100 characters.
5. Allow the following permissions for the role:
   • Content ID rights management
   • Read only
   • Hide revenue data
   • No bulk actions on content
6. Click Done.
7. On the Permissions page, click Save to save the changes.

After saving changes, you can invite users and assign them the role with access to Loudspeaker.

Create a pitch

Before you begin, make sure you’re located in an eligible country/region and have followed the set up instructions above. Then,

1. Sign in to Studio Content Manager.
2. Click Loudspeaker in the left menu.
3. Click Add song and search for the song you’d like to pitch.
4. Select a song from the list and click Add. The song will be saved in the “Drafts” tab.
5. From the “Drafts” tab, click Start Draft.
6. Provide the required pitch info.
7. Save your draft or Submit  your pitch.
   • Once saved, your pitch will remain in Draft mode. Drafts allow you to input information without submitting a pitch.
   • Once submitted, your pitch will appear in the “Submissions” tab. Pitches in this tab can’t be edited. To make changes to a submitted pitch, delete it and create a new pitch.

Edit a pitch draft

Drafts are pitches that have not yet been submitted to YouTube programming teams for review.

To edit a pitch draft,

1. Sign in to Studio Content Manager.
2. Click Loudspeaker in the left menu.
3. From the “Drafts” tab, click Edit  next to the draft you’d like to edit.
4. Update your pitch info. See our FAQs section below for best practices.
5. Save your draft or Submit  your pitch.

View submitted pitches

Submitted pitches are under YouTube review and cannot be edited.

To view your submitted pitches,

1. Sign in to Studio Content Manager.
2. Click Loudspeaker in the left menu.
3. From the “Submissions” tab, select the pitch you’d like to review.

To filter for pitches submitted by your profile, click   My submissions.

Delete a pitch

You can only delete a pitch if it has not been selected for promotion on YouTube. To delete a pitch,

1. Sign in to Studio Content Manager.
2. Click Loudspeaker in the left menu.
3. From the “Drafts” tab, click  next to the draft you’d like to delete.
4. Click Update to save changes.

FAQs

Which release type should I select for my pitch?

Release types provide context and help place songs in appropriate markets and surfaces across YouTube. You can select up to 2 release types per song. Options include:

• Previews
• New releases: Less than 2 weeks old
• Ongoing priority: 2 weeks to 18 months old
• Catalog: 18 months or older
• Trending/Resurgent
• Anniversary
• Reissued
• Seasonal

When will my pitch go live?

We’ve replaced pitch windows with more flexible scheduling. Instead of pitching for a specific week, you can now pitch for a specific day. For example, you can request to start a promotion alongside a release date, or when a song is trending.

Can I view the performance of my pitches?

Download reports by clicking  in the upper left corner of any pitch.

Is there a limit to the number of songs I can pitch for Shorts?

We recommend that you pitch no more than 3 tracks per week. These submissions should represent your top priorities, with a focus on short-form-video.

What determines the video chosen for a given song?

Our systems determine the appropriate video based on context.

For example, if a user is watching YouTube, we’ll surface the Premium Music Video. If a user is listening to a song in the background of YouTube Music, we’ll use an Art Track.

Similarly, we’ll select explicit/non-explicit versions of a song based on the context in which the video is used.