The policies below describe the types of products that are prohibited from advertising on YouTube.Academic Aids
Advertising is not permitted for academic aids. This includes "test-taking" services, in which someone takes an exam for someone else, and academic paper-writing services, providing customised/prewritten theses, dissertations, etc.
Advertising is not permitted for the promotion of any adult or pornographic content. This includes, but is not limited to, the promotion of material that is or purports to be child sexual abuse imagery, any sexually suggestive content involving children, or other non-consensual sexual material. We also do not permit ads promoting teen pornography or other pornography that describes models who might be underage. Examples include, but are not limited to, advertisements for "teen xxx", "teen porn" and "school girl" pornography. Please note that YouTube does not allow this content, regardless of whether or not a site complies with government regulations on this kind of advertising.
Advertising is not permitted for the promotion of products designed to help someone pass a drug test. This includes products such as drug cleansing shakes and urine test additives.
Advertising is not permitted for anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements and related content, irrespective of an advertiser's claims of legality.
Ad text advocating against any organisation, person or group of people is not permitted. Stating disagreement with or campaigning against a candidate for public office, a political party or public administration is generally permissible.
Advertisements and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by their:
- Race or ethnic origin
- National origin
- Veteran status
- Sexual orientation/Gender identity
Advertising is not permitted for the promotion of automated ad-clicking products and services.
Advertising of bulk-marketing products is not permitted, if the stated or implied use of the following products is unsolicited spam, such as:
- Email lists that are not opt-in
- Bulk email software
- Bulk messaging
Copyrights are important business assets in which the copyright holder maintains exclusive rights. You must not use YouTube to promote the copying or distribution of copyrighted content for which you don't have either consent from the copyright holder or other legal rights to use the content.
Advertising is not permitted for products that are unauthorised or unlawful replicas or imitations of designer goods.
Advertising is not permitted for the promotion of data entry affiliate programs. This includes ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site.
A dialler is a programme that will cut your chosen Internet connection and establish a new connection to a premium rate number. In order to protect our users and maintain the quality of advertising that we display, we don't allow ads and sites that require or solicit the use of a dialler programme.
Advertising is not permitted for the promotion of drugs and drug paraphernalia. This includes drug accessories, illegal drugs and herbal drugs such as salvia and magic mushrooms.
Advertising is not permitted for e-gold and e-gold related content. This includes, but is not limited to, e-gold exchange, e-gold investment and e-gold accounts.
Advertising is not permitted for products obtained from endangered or threatened species. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses or dolphins.
Advertising is not permitted for sites promoting escort services or discreet, VIP or intimate companionship services.
Advertising is not permitted for the promotion of false documents such as fake IDs, passports, social security cards, immigration papers, diplomas and noble titles.
Advertising is not permitted for the promotion of fireworks and pyrotechnic devices.
Advertising is not permitted for the promotion of hacking or cracking, or the promotion of tools that aid in copyright infringement. For example, we do not permit:
- Sites that provide instructions or equipment to illegally access or tamper with software, servers or websites
- Sites or products that enable illegal access of mobile phones and other communications or content delivery systems/devices
- Mod chips, such as devices that unlock copyright protection
- Products that descramble cable and satellite signals in order to get free cable services
- Unauthorised copies or back-up versions of software, CDs or DVDs
- Products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works
Advertising is not permitted for the promotion of inflating clicks or impressions on ads, such as pay-to-click, pay-to-view, auto-surfing, automated ad clicking and other guaranteed traffic programmes.
Advertising is not permitted for the promotion of miracle cures, such as "Cure cancer overnight!"
Mobile content services ads are restricted.
We allow ads for mobile content services only upon the conditions noted here. Mobile content services include, but are not limited to, sites that promote downloading ringtones, wallpaper or text messages for predictions, love life advice, news, personality quizzes or other entertainment services.
For all types of mobile content services, the promoted website must clearly and accurately display the pricing of the mobile content service. In addition, all the relevant site requirements below should be located in a prominent place on your webpage and should be easy to find, read and understand.
For subscription services:
- Include the price of the service and the billing interval (such as per week or per month) in your ad text.
- Provide a prominent opt-in tickbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This is required to be on the first page of your site on which users enter personal data, and the user should not be able to proceed without opting in.
For personal information:
If your site requires users to submit personal information, such as name or phone number, it must display the price and billing interval (such as per week or per month) prominently on the first page of your site on which users enter personal data.
For sign-ups via text message:
If users sign up to your service by transmitting a code by text message, the price and billing interval must be displayed clearly and prominently beside the code.
Advertising is not permitted for the promotion of prostitution.
Advertising is not permitted for the promotion of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes and rolling papers.
Advertising is not permitted for radar jammers, licence plate covers, traffic signal changers and related products.
Advertising is not permitted for the promotion of certain weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles.