Search
Clear search
Close search
Google apps
Main menu

Restricted products

The policies below describe the types of products that are prohibited from advertising on YouTube.

Academic Aids

Advertising is not permitted for academic aids. This includes "test-taking" services in which someone takes an exam for someone else and academic paper-writing services providing custom/pre-written theses, dissertations, etc.

Adult and Sexual Content

Advertising is not permitted for the promotion of any adult or pornographic content. This includes, but is not limited to, the promotion of material that is or purports to be child sexual abuse imagery, any sexually suggestive content involving children, or other non-consensual sexual material. We also do not permit ads promoting teen pornography or other pornography that describes models who might be underage. Examples include, but are not limited to, advertisements for "teen xxx", "teen porn", and "school girl" pornography. Please note that YouTube does not allow this content regardless of whether or not a site complies with government regulations on this kind of advertising.

Aids to Pass Drug Tests

Advertising is not permitted for the promotion of products designed to help someone pass a drug test. This includes products such as drug cleansing shakes and urine test additives.

Anabolic Steroids

Advertising is not permitted for anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements, and related content, irrespective of an advertiser's claims of legality.

Anti & Violence

Ad text advocating against any organization, person, or group of people is not permitted. Stating disagreement with or campaigning against a candidate for public office, a political party or public administration is generally permissible.

Advertisements and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by their:

  • Race or ethnic origin
  • Color
  • National origin
  • Religion
  • Disability
  • Sex
  • Age
  • Veteran status
  • Sexual orientation/Gender identity

Automated Ad Clicking

Advertising is not permitted for the promotion of automated ad clicking products and services.

Bulk Marketing

Advertising of bulk marketing products is not permitted if the stated or implied use of the following products is unsolicited spam, such as:

  • Email lists that are not opt-in
  • Bulk email software
  • Bulk messaging

Copyrighted Works

Copyrights are important business assets in which the copyright holder maintains exclusive rights. You must not use YouTube to promote the copying or distribution of copyrighted content for which you don't have either consent from the copyright holder or other legal rights to use the content.

Counterfeit Designer Goods

Advertising is not permitted for products that are unauthorized or unlawful replicas or imitations of designer goods.

Data Entry Affiliate Programs

Advertising is not permitted for the promotion of data entry affiliate programs. This includes ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site.

Dialers

A dialer is a program that will cut your chosen internet connection and establish a new connection to a premium rate number. In order to protect our users and maintain the quality of advertising we display, we don't allow ads and sites that require or solicit the use of a dialer program.

Drugs & Drug Paraphernalia

Advertising is not permitted for the promotion of drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.

e-Gold

Advertising is not permitted for e-gold and e-gold related content. This includes, but is not limited to, e-gold exchange, e-gold investment, and e-gold accounts.

Endangered Species

Advertising is not permitted for products obtained from endangered or threatened species. This includes, but is not limited to, the sale of products derived from elephants, sharks, tigers, whales, rhinoceroses, or dolphins.

Escort Services and Adult Dating

Advertising is not permitted for sites promoting escort services or discreet, VIP, or intimate companionship services.

Fake Documents

Advertising is not permitted for the promotion of false documents such as fake IDs, passports, social security cards, immigration papers, diplomas, and noble titles.

Fireworks & Pyrotechnic Devices

Advertising is not permitted for the promotion of fireworks and pyrotechnic devices.

Hacking & Cracking Sites

Advertising is not permitted for the promotion of hacking or cracking and tools that aid in copyright infringement. For example, we do not permit:

  • Sites that provide instructions or equipment to illegally access or tamper with software, servers, or websites
  • Sites or products that enable illegal access of cell phones and other communications or content delivery systems/devices
  • Mod chips, such as devices that unlock copyright protection
  • Products that descramble cable and satellite signals in order to get free cable services
  • Unauthorized copies or back-up versions of software, CDs, or DVDs
  • Products or services that circumvent digital rights management technologies or technical protection measures for copyrighted works

Inflating Ad Clicks or Impressions

Advertising is not permitted for the promotion of inflating clicks or impressions on ads, such as pay-to-click, pay-to-view, auto-surfing, automated ad clicking, and other guaranteed traffic programs.

Miracle Cures

Advertising is not permitted for the promotion of miracle cures, such as "Cure cancer overnight!"

Mobile Content Services

Mobile content services ads are restricted.

We allow ads for mobile content services only upon the conditions noted here. Mobile content services include, but are not limited to, sites that promote downloading ringtones, wallpaper, or text messages for predictions, love life advice, news, personality quizzes, or other entertainment services.

For all types of mobile content services, the promoted website must clearly and accurately display the pricing of the mobile content service. In addition, all the relevant site requirements below should be located in a prominent place on your webpage and should be easy to find, read, and understand.

For subscription services:

  • Include the price of the service and the billing interval (such as per week or per month) in your ad text.
  • Provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This is required to be on the first page of your site on which users enter personal data, and the user should not be able to proceed without opting in.

For personal information:

If your site requires users to submit personal information, such as name or phone number, it must prominently display the price and billing interval (such as per week or per month) on the first page of your site on which users enter personal data.

For sign-ups via text message:

If users sign up to your service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code.

Prostitution

Advertising is not permitted for the promotion of prostitution.

Tobacco and Cigarettes

Advertising is not permitted for the promotion of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling papers.

Traffic Devices

Advertising is not permitted for radar jammers, license plate covers, traffic signal changers, and related products.

Weapons

Advertising is not permitted for the promotion of certain weapons, such as firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles.

Was this article helpful?
How can we improve it?