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/webmasters/community?hl=en
9/8/09
Original Poster
belenenses

Any SEO value in long-term domain purchasing?

HI Guys
 
I've heard it said (strangely enough by name hosting companies!) that a long-term commitment to a domain name gives sites a higher SEO rating by Google. I guess it's balloney/sales talk, but just curious to get confirmation of it from you experts!
 
Cheers!
 
ET
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All Replies (17)
Phil Payne
9/8/09
Phil Payne
There was a time when "drive by" domain regsitrations were more likely to be spammy - a spammer would register a domain for a limited period, spam from it and discard it.

The theory was that paying for more than one year in advance made your site less likely to be considered spammy.  Whether it has any effect these days is moot, but it won't do any harm.
9/8/09
Original Poster
belenenses
Thanks Phil,
 
Not much of a theory is it. Spammers aren't interested in SEO or rankings, are they.
 
It may not do any harm, but is there any concrete evidence?
 
Cheers,
 
ET
JohnMu
9/8/09
JohnMu
Hi ET
A bunch of TLDs do not publish expiration dates -- how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).

Personally, I'd recommend using whatever works for you. If you feel more comfortable by registering for 10 years, go for it. Just make sure to update your whois information so that you still get the expiration notice when it comes time to renew :-).

Cheers
John
marianne.sweeny
9/18/09
marianne.sweeny
Hello All
Domain age and length of registration are criteria currently in use for relevance ranking along with a bunch of other factors. If you can register for more than one or a couple of years, I'd do so. It can help and it certainly will not hurt your standing in the rankings.
 
marianne
9/19/09
Original Poster
belenenses
Thanks marianne,
but I think I'll go along with the expertise of a Google employee on this issue rather than a young pretender to that throne! :)
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4/9/10
Original Poster
belenenses
Oldie but goodie! I'm pleased to hear this relevant contribution.
 
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