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Appearing in the "In-depth articles" feature

Often when you're searching on Google for a person or organization name, or other broad topic, you'll find a block of search results labeled "In-depth articles." These results provide high-quality content to help you learn about or explore a subject. While the feature is based on algorithmic signals, there are steps you can take as a webmaster to help Google find your high-quality, in-depth content and best present it to users in the search results page.

Optimize your site for the "In-depth articles" feature

Schema.org Article markup

In general, we'll do our best to understand the metadata you provide for your pages to better present search results to users. For this feature, it's particularly helpful if you can implement certain aspects of the schema.org Article markup, notably the following attributes:

  • headline
  • alternativeHeadline
  • image (note: the image must be crawlable and indexable)
  • description
  • datePublished
  • articleBody

Pagination and canonicalization

For multi-part content, proper pagination markup using rel=next and rel=prev can help our algorithms correctly identify the extent of those articles. In addition, it’s important that canonicalization is done correctly, with a rel=canonical pointing at either each individual page, or a “view-all” page (and not to page 1 of a multi-part series). Learn more about pagination and canonicalization.

Logos

A logo is a great way help users recognize the source of an article with a quick glance. As a webmaster, there are two ways you can give Google a hint about which logo to use for your website:
  1. Create a Google+ Page and link it to your website. Choose an official logo or icon as the default image.
  2. Use organization markup to specify your logo.

Note that it may take some time for logo changes to be reflected in search results.

Subscription and paywalled content

Publishers should enclose paywalled content with structured data in order to help Google differentiate paywalled content from the practice of cloaking, where the content served to Googlebot is different from the content served to users.

For detailed specifications on implementing the structured data, visit our Developer documentation.

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