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Dynamic data schemas

Data schemas define what types of data you can bind to creative elements in your dynamic ad.

To select a data schema:

  1. In the Dynamic panel, on the Bindings tab, click the Add dynamic bindings button. The Dynamic Properties dialog opens.
  2. If you previously selected a data schema, switch to the Data schema tab to change the schema.

The data schema that you should use depends on your ad platform and creative format:

  1. Make sure the ad environment is set to Google Ads.
  2. Select the data schema based on your business type:
    • Retail
    • Custom
    • Hotels and rentals
    • Hotels (HPA)
    • Jobs
    • Local deals
    • Real estate
    • Travel
    • Education
    • Flights
    • App promo install

Learn more about feeds for Google Ads.

Dynamic creatives with Studio
  1. Make sure the ad environment is set to Display & Video 360.
  2. Select Custom schema for the data schema type. You may need to sign in to the Google Account associated with your Studio account.
  3. Specify the Studio account, advertiser, and profile.

Learn more about Studio dynamic profiles.

Data-driven creatives in Display & Video 360
  1. Make sure the ad environment is set to Display & Video 360.
  2. Select Standard schema for the data schema type.
  3. Select Brand awareness for the data schema.

Learn more about data-driven creatives.

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