Organize your tags, triggers, and variables

As your containers grow over time, it can become difficult to keep track of all of your tags, triggers, and variables. With folders, you can organize these items into logical groupings, making them easier to work with for yourself and your team members.

Add items to a folder

To see all folders within a container, click Folders in the left menu. Click a folder name to expand or collapse it in the list.

To create a new folder, click New Folder.

To file one or more items into a folder, select their checkboxes in the list and select a folder from the Move menu to place the items in an existing folder, or select Folder from Selected to add the items to a new folder.

More actions

When you view the list of folders, use the More Actions menu  to the right of the folder name to perform the following functions:

  • Add new tag
  • Add new trigger
  • Add new variable
  • Rename folder
  • Delete folder

When you create a new tag, trigger, or variable with the More Actions menu, items will appear in the selected folder.

Put folders to use

Use of folders in practice is up to the individual or organization, and can vary greatly between installations. Some examples of how users might set this up include:

  • Organize by project: Create a folder for a new microsite, or for a new ad campaign.
  • Organize tag by team: Create a folder for an agency to work in.
  • Organize tags by type: Create a folder for Google Analytics tags, another for AdWords, another for 3rd party tags, and another for custom HTML tags.

Be sure to use a descriptive naming convention for your folders. This will help you and other collaborators understand how your tags and containers are organized. Learn more about naming best practices.


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