Track users across domains
If the flow of your website user experience moves between more than one domain (e.g. example-products.com to example-checkout.com), you should set up your Universal Analytics tags to track those visits as one. Without this functionality, Google Analytics will track the user as two separate visitors, which will inflate then number of users appearing in your reports. This will occur even if both domains use the same Tag Manager container and Analytics account.
To configure Universal Analytics tags in Tag Manager to track across multiple domains:
- In Tag Manager, open your Google Analytics Settings variable or Universal Analytics tag for editing.
- To find your Google Analytics Settings variable, click Variables and then click the appropriate variable in the list.
- To find your Universal Analytics tag, click Tags and then select the appropriate tag in the list.
- Navigate to More Settings Cross Domain Tracking.
Note: The preferred method is to make changes to the Google Analytics Settings variable, so that changes are shared across multiple tags. In Universal Analytics tags, click Enable overriding settings in this tag to expose the More Settings option.
- In the Auto Link Domains field, enter a comma-separated list of domains.
- Save your changes and publish the container.