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Your guide to Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.

Not sure if you should use Tag Manager? Learn more about tagging options.


Basics | Set up and install Tag Manager

Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites.

Set up Google Tag Manager

Basics | Set up the Google tag

The Google tag is the basis for measuring all Google products.

Set up the Google tag

Google Ads | Set up Conversion tracking and Remarketing

Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager?

Learn how to set up Google Ads tags

Google Analytics | Set up Google Analytics 4 events

Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.

Learn how to set up Google Analytics tags

Floodlight | Set up your Floodlight tags with Tag Manager

Tag Manager supports Floodlight Counter and Floodlight Sales tags.

Learn how to set up Floodlight tags


More tag set up guides | Get the most out of Google Tag Manager

Tag Manager is your one-stop shop for all your tags - not just Google tags. See what else you can do:

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