The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

HubSpot: Set up your Google tag

You can measure behavioral data about your site with Google Analytics. Follow the steps in this article to set up a tag for your Google Analytics account with HubSpot.

Before you begin

You can integrate your HubSpot account with Google Analytics for free without a plugin. To set up this integration, you’ll need:

Note: You can use a Google tag ID during setup. You may receive a HubSpot error message, but the setup will save correctly.


  1. Sign into your HubSpot account.
  2. Click the settings gear icon on the top toolbar.
  3. On the left side panel, click Website.
  4. Select Pages from the ”Website” dropdown menu.
  5. Select a domain from the “Choose a domain to edit its settings” dropdown menu.
  6. Click on the “Integrations” tab below the dropdown menu.
  7. Check the “Integrate with Google Analytics 4” checkbox.
  8. Enter your Google tag ID in the box provided.
  9. Click Save.

It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you're receiving data.

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