Shopify: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.

The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag.

• Tag IDs starting with “AW-”
• Tag IDs starting with “G-”

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Before you begin

You can integrate your Shopify account with Google Ads or Google Analytics for free. To set up the integration, you’ll need:

• A valid Google sign-in
• A Google-provided Javascript code box, and an active Shopify account

If you have a tag starting with "AW-"

Tags that start with “AW-” are generally associated with Google Ads accounts.

1. Sign in to your Shopify account and download the “Google & Youtube” app.
2. From your Shopify console, click the search bar and search “Google and YouTube”.
3. You'll be taken to the Shopify App Store. Click Install to continue.
4. Review the list of permissions required, then click Install to continue.
5. If the app isn't connected to Google, click Connect Google account and choose the Google account that owns your Ads property.

6. Under the "Just want to set up Google Ads conversion measurement" banner, click Get Started.

7. Select your "Google Ads account", then click Connect.

8. Click Complete Setup.

9. Ensure conversion tracking is enabled. Your account is now sending conversion information to Google.

If you have a tag starting with "G-"

Tags that start with “G-” are generally associated with Google Analytics accounts.

1. Sign in to your Shopify account and download the “Google & Youtube” app. 
2. From your Shopify console, click the search bar and search “Google and YouTube”.
3. You'll be taken to the Shopify App Store. Click Install to continue.
4. Review the list of permissions required, then click Install at the bottom to continue.
5. If the app isn't connected to Google, click Connect Google Account and choose the Google account that owns your Google Analytics property.
   

6. Under the "Looking only to set up Google Analytics 4" banner, click Get Started.
7. Select your "Google Analytics property", then click Connect.

Note: If you plan on using Google Analytics to track free listings and ads conversions, check How to avoid duplicating tracking events to ensure that you do not duplicate conversion tracking.