BigCommerce: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.

Before you begin

You can integrate your BigCommerce account with Google Ads or Google Analytics for free.

If you have a tag starting with "G-"

Tags that start with “G-” are generally associated with Google Analytics accounts.

1. Login to your BigCommerce account.
2. Once logged in, click Settings on the left hand panel.
3. Scroll to the “Advanced” section, and choose Data Solutions.
4. In the “Web analytics” section, click Connect under “Google Analytics 4”.
5. Paste your Google tag in the box provided and press Connect.

You have now successfully deployed your Google tag to your BigCommerce site.