July 2018

New name for DoubleClick Search and Help Center update

 Search Ads 360 is the new name for DoubleClick Search which is now part of Google Marketing Platform. Along with the new name, the Help center has a new look and a new URL.
7/24/18
Help center

Measure results

The data requirements for including offline conversions in a data-driven attribution (DDA) model have changed. Offline conversions can be used to generate a model if the conversions are attributed to a click ID that is less than 30 days old. Once a DDA model has been generated, the model can be applied to offline conversions attributed to a click ID that is less than 60 days old. If you use the Campaign Manager API to upload the conversions, the conversions must be attributed to a click ID that is less than 60 days old, or an encrypted user ID or mobile device ID.
7/10/18
Help center