Upload conversions

Use the Campaign Manager API to upload offline conversions

If you use Campaign Manager for managing and reporting on display campaigns, you can upload conversions from the Campaign Manager API instead of Search Ads 360.

Should you use Search Ads 360 or Campaign Manager? 

Use Search Ads 360 if you don't need to see search-driven offline conversions in your Campaign Manager reports.

Use Campaign Manager if you run Paid Search reports in Report Builder and can identify conversions by encrypted user ID, mobile device ID, or Google click ID.

It's important that you use either Search Ads 360 or Campaign Manager, but not both: conversions you upload from both products are not deduplicated and may cause data discrepancies.

Note: The Campaign Manager API doesn't support availability timestamps. If you use the Campaign Manager API to upload offline conversions, make sure you upload conversions at least every 24 hours or use Search Ads 360 bulksheets or the Search Ads 360 API to upload an availability timestamp. Learn more

Detailed comparison

The following table compares using Search Ads 360 or Campaign Manager to upload offline conversions:

  Search Ads 360 Campaign Manager
Upload process

Use Search Ads 360 Conversions API or bulksheets

Conversions can be attributed to:

Use Campaign Manager API

Conversions can be attributed to:

Note:

  • If a conversion path contains a click that occurs after the click ID you upload, the Campaign Manager API attributes the conversion to the later click. If the later click was on a display ad, the conversion will not appear in Search Ads 360 reports that use the last-click attribution model.
  • Paid search conversions attributed to mobile device IDs may not appear in Search Ads 360 reports because of the way mobile devices typically map IDs. If you use device IDs to upload paid search conversions, use Report Builder's cross-environment reports.
Conversions
visible in
  • Search Ads 360 Floodlight columns
  • Search Ads 360 Floodlight columns
  • Campaign Manager
  • Display & Video 360

Using data transfer files to report offline conversions is not supported. Even though offline conversions may appear in the files, the data may not be complete.

Data freshness

Conversions appear in Search Ads 360:

  • Within an hour if the conversion's timestamp is within the previous 24 hours
  • Within several hours if the timestamp is older than 24 hours

Conversions appear in Search Ads 360:

  • Within an hour if the conversion's timestamp is within the previous 24 hours
  • Within several hours if the timestamp is older than 24 hours

Conversions appear in Campaign Manager:

  • Within 24 hours
Timestamps

If you attribute conversions to and ad or keyword, you can add conversions with a timestamp as far back as 2 years from the date of upload.

If you attribute conversions to a click ID or Visit ID, you can add conversions with a timestamp as far back as 90 days from the date of upload.

You can add conversions with a timestamp as far back as 28 days from date of upload.
Lookback window

Ignored for offline conversions attributed to click ID or visit ID. Applied to other offline conversions. Learn more

Applied to offline conversions, just like online conversions.
Updates
to existing conversions
You can update or remove existing conversions.

You can update existing conversions.

Removing conversions isn't supported. Instead, you can set a conversion's quantity and value to 0.

Cross-environment

Not included in cross-environment reports.
Learn more

Not included in cross-environment reports.

You may see offline conversions in cross-environment reports if they are uploaded within a day. However, it's recommended that you don't include cross-environment conversions in Floodlight columns that report on offline activities.

Search Ads 360 bid strategies

Can be included as a conversion target

Be sure to follow best practices for offline conversions.

Can be included as a conversion target

Be sure to follow best practices for offline conversions.

Attribution models

See which types of attribution models can be applied to offline conversions.

Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more

In Search Ads 360:
See which types of attribution models can be applied to offline conversions.

Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more

In Campaign Manager:
Attribution models are applied to offline conversions just like online conversions. 

Audiences Not supported

Can be used to populate Campaign Manager remarketing list targets.

If you use a third-party vendor to track and upload offline conversions, be aware that some vendors may onlyallow their data to be used for reporting, so their offline conversions will not available for remarketing. Check with your vendor for details.

 

 

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