Report on Adobe Analytics data

Remove Adobe Analytics metrics or report suites from Search Ads 360

Removing a metric or report suite from Search Ads 360 does not affect the report suite in Adobe Analytics. The report suite or metric will continue collecting data in Adobe Analytics, but Search Ads 360 will stop requesting data for it.

Search Ads 360 does not remove the Floodlight activities and groups it created for the metric or suite. Bid strategies, formula columns, and rules that include the Floodlight activities will continue to function, but they won't see any fresh data for the activities after you remove the metrics or report suite.

It's recommended that you remove the Floodlight activities from bid strategies to ensure that your bid strategies are using actively maintained data.

If you remove a report suite and add it back again later, Search Ads 360 reuses the original Floodlight activities. If you remove a metric and add it back again later (using the exact same name), Search Ads 360 reuses the original Floodlight activity.

Special permissions required

To add an Adobe Analytics reports suite, you need agency manager or advertiser manager permissions.

How to remove metrics or report suites

  1. In Search Ads 360, navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel.

  3. Click the Integrations▼ tab and select Adobe Analytics integration.

  4. To remove a report suite:

    1. In the "Adobe Analytics integration" reporting table, select the checkbox next to a reporting suite.

    2. Click Remove, and confirm the removal.

  5. To remove a report metric:

    1. In the "Adobe Analytics integration" reporting table, click the name of a reporting suite.

    2. In the "Adobe Analytics report suite" reporting table, select the checkbox next to a metric.

    3. Click Remove, and confirm the removal.

Search Ads 360 removes the suite or metric from the reporting table and stops collecting the associated data from Adobe Analytics.

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