For some types of search engines, Search Ads 360 supports reporting on Floodlight conversions and uploading performance metrics but doesn't support creating or managing campaigns. To report on these engines in Search Ads 360, create an engine track account. Depending on the type of engine, Search Ads 360 can partially automate the process of setting up conversion tracking and uploading performance metrics.
Engine track accounts are for reporting only. Search Ads 360 does not create or manage campaigns in engine track accounts.
You can create engine track accounts in Search Ads 360 for the following engines:
- 360.cn (Qihoo)
Create an engine track account in Search Ads 360.