Cost per new messaging conversations

This Search Ads 360 reporting column shows the average cost for each new Facebook messaging conversation. for the Facebook accounts you've added to Search Ads 360.

This column reports data that you have uploaded into Search Ads 360 from Facebook or a PMD. If the data appears to be out of date, make sure you've uploaded social performance metrics recently.

Add this column to a report

1. Navigate to an advertiser, social engine account, or label.

2. Select a time range.

3. Click the Engine accounts, Campaigns, Ad groups, or Ads tab.

4. Click the Columns button above the performance summary graph.

   1. In the Search for columns box, type the column name.

   2. Click + next to the column name in the Available columns list.

5. Click Apply.