Manage Microsoft Advertising sitelinks

Allow Microsoft Advertising campaigns to inherit sitelinks from account

Create account-level sitelinks

Next: Create and apply Microsoft Advertising sitelink extensions

Microsoft Advertising campaigns can inherit sitelinks from the account level only if the sitelinks are configured to be inherited.

Campaigns and ad groups inherit the "account-level sitelinks" if sitelinks aren''t directly applied to the campaign or ad group.

Ad groups automatically inherit sitelinks from a campaign, regardless of the account-level setting, unless sitelinks are directly applied to the ad group.

You can specify up to 20 account-level sitelinks.

Create an account-level sitelink

Navigate to a Microsoft Advertising account.
Steps for navigating to an engine account
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account.
6. Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Click the Extensions▼ tab and select Sitelink extensions.
The reporting table displays any sitelinks that have already been created in the account.

The Account level extension column on the Sitelinks (updated) tab displays True when the sitelink is configured to be automatically inherited by campaigns.
Do one of the following:
- To create a sitelink, click + New sitelink extension, which appears above the reporting table.
- To edit a sitelink, select the check box, and then click Edit.
In the Sitelinks (Updated) editor, select the Account Level Extension check box.

The sitelink will be displayed in campaigns and ad groups that don't include directly applied sitelinks.
Specify any other properties for the sitelink.
Click Save.

Sitelink properties

Sitelink text: Enter the additional text that appears in an ad and links to a specific page on your website.

The maximum number of characters depends on whether you specify sitelink descriptions:
- 35 characters (15 Chinese characters) if you do not specify sitelink descriptions
- 25 characters (11 Chinese characters) If you specify sitelink descriptions

Mobile preferred (Optional): Select this check box to indicate that the sitelink should only appear on mobile devices.
If a campaign or ad group contains only sitelinks set to Mobile preferred (not recommended), the sitelink may also appear on desktop and laptop computers and tablets.
Account level extension (Optional): Select this check box to set up an account-level sitelink that will be inherited in all campaigns and ad groups that don't have a sitelink directly applied.
Description 1 and Description 2 (Optional): Additional descriptive information about a sitelink that is displayed in an ad. Your sitelink may be eligible to show with these details.

If you enter text in the Description 1 field, you are required to enter text in the Description 2 field also.

Character limit: 35 characters (15 Chinese characters) each.

Sitelink URL: Enter the website that appears after a customer clicks the link.
URL template (Optional): Enter a Search Ads 360 URL template if you want to override a template specified at a higher level.
Start/end date (Optional): Click the arrow to select a date to schedule the sitelink to be eligible to appear in ads.

Apply or remove sitelinks from campaigns or ad groups (Optional):

In addition to specifying sitelink settings, you can also use the sitelink settings editor to apply or remove sitelinks from campaigns and ad groups.

Search for a campaign or ad group and apply the sitelink

In the Search box under Campaigns or Ad groups, enter the name of a campaign or ad group.
Select the check box next to the campaign or ad group.

The campaign or ad group is added to the selected list on the right.

Apply a sitelink to all campaigns or ad groups

To apply a sitelink to all campaigns or all ad groups in the account, under the Search box, select the check box next to Campaign or Ad group.

All the listed campaigns or ad groups are added to the selected list on the right.

The Campaign or Ad group check box is available only if the entire list of campaigns or ad groups in the account is displayed.

Remove sitelinks from a campaign or ad group

In the selected list on the right, select the remove icon , or in the list on the left, clear the check box next to the item.
To remove all items from the list on the right, click Clear all.

Configure sitelink inheritance for multiple sitelinks

Navigate to a Microsoft Advertising account.
Steps for navigating to an engine account
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account.
6. Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Click the Extensions▼ tab, and select Sitelink extensions.
The Account level extension column displays "True" for sitelinks that can be automatically inherited by campaigns.
Above the reporting table, click Manage sitelink extensions to set or remove the account-level extension setting for each sitelink.
In the Sitelink Extensions box, select the check boxes next to up to 20 sitelinks that you want to update, or click Select all.

The check box is selected for existing account-level sitelinks.
To remove the account-level sitelink inheritance, clear the check box next to a sitelink. If you want to remove account-level inheritance from all of the sitelinks, click None.
Click Apply.

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