Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set up Floodlight tags, activities, and groups

Rename a Floodlight activity

You can rename a Floodlight activity without affecting the corresponding Floodlight tag, or reports, formula columns, or automated rules. That is, the Floodlight tag will continue to fire and report conversions through the renamed activity. Any custom Floodlight columns, formula columns, bid strategies, or rules that refer to the renamed column will continue to use data from the renamed activity. 

When you download Conversions reports or reports that are segmented by Floodlight activity, you'll see the new name. So if you have spreadsheet formulas that expect a specific name, you'll need to update the formulas.

Changing the name in Search Ads 360 does not change the name in Campaign Manager 360.

To rename a Floodlight activity:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Advertiser settings.

    Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

  3. Click the Floodlight▼ tab and select Floodlight activities.

  4. Select the checkbox next to the activity you want to rename.

  5. Click Edit▼ and select Edit details....

  6. In Name field of the Floodlight activity edit panel, change the name.

  7. Click Save.

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