Create and manage engine track accounts

Add clickserver URLs to adMarketplace engines

To attribute visits and conversions to campaigns in Search Ads 360, clicks need to be redirected to Search Ads 360 using the Search Ads 360 tracking URL (clickserver URL). Each clickserver URL has unique IDs that Search Ads 360 uses to track unique visits to your site and to attribute any conversions during a visit back to the specific campaigns and keywords that led to the visit. 

If you're currently using placeholder keywords to track adMarketplace conversions in Search Ads 360, you can preserve the Search Ads 360 performance history of your adMarketplace keywords, but you'll need to follow a specific set of steps.

How to add clickserver URLs

Follow these steps if you are not using placeholder keywords to track adMarketplace conversions in Search Ads 360:

  1. In Search Ads 360, find the ID Search Ads 360 generated for the adMarketplace engine account you created:
    1. Navigate to your advertiser.
      Steps for navigating to an advertiser
      1. Click the navigation bar to display navigation options.

      2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

      3. In the "Advertiser" list, click on the advertiser.

      4. Click Apply or press the Enter key.

      Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

    2. Click the Engine accounts tab and add the Account ID column.
    3. Copy the value from the Account ID column.
  2. Contact your adMarketplace representatives and give them the account ID you copied in the previous step.
  3. Make sure adMarketplace has access to the full landing page URLs you use for each keyword. 

    For example, if you're using a third party tracking service (in addition to Search Ads 360), make sure your keywords URLs in adMarketplace include the redirection URL for the additional third-party tracking service. Don't include the Search Ads 360 clickserver URL. 

How to add clickserver URLs and preserve performance history from placeholder keywords

Follow these steps if you're currently using placeholder keywords to track adMarketplace conversions in Search Ads 360 and you want to preserve the Search Ads 360 performance history of your adMarketplace keywords:

  1. In Search Ads 360, find the ID Search Ads 360 generated for the adMarketplace engine account you created:
    1. Navigate to your advertiser.
      Steps for navigating to an advertiser
      1. Click the navigation bar to display navigation options.

      2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

      3. In the "Advertiser" list, click on the advertiser.

      4. Click Apply or press the Enter key.

      Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

    2. Click the Engine accounts tab and add the Account ID column.
    3. Copy the value from the Account ID column.
  2. Navigate to the engine account that contains the placeholder keywords you created for adMarketplace.
  3. Click the Keywords tab.

  4. Add the Effective landing page column to the tab.

  5. Download the report.

  6. Contact your adMarketplace representatives and give them the following information:

    • The account ID for the adMarketplace engine account you created

    • The keyword URLs in the Effective landing page column of the report you downloaded

Next steps

adMarketplace will add the Search Ads 360 clickserver URL to your keyword landing page URLs.
In adMarketplace, your landing page URLs will look like this:
https://ad.doubleclick.net/ddm/searchclk?ds_aid=700000001600214&ds_e_ca_id=%CAMPAIGN_ID%&ds_e_ca_name=%CAMPAIGN_NAME%&ds_e_ag_id=%ADGROUP_ID%&ds_e_ag_name=%ADGROUP_NAME%&ds_e_cr_id=%KEYWORD_ID%&ds_e_cr=%KEYWORD%&ds_dest_url=http://www.advertiser.com/

At least one day after adMarketplace adds the Search Ads 360 clickserver URL and users are clicking adMarketplace ads, do the following to confirm that traffic is redirecting through Search Ads 360:

  1. Navigate to your advertiser and click the Engine accounts tab.

  2. If traffic is redirecting through Search Ads 360, the Authorization status column contains Waiting for performance metrics.
    Authorization status in the engine account reporting table.

    If traffic is not redirecting through Search Ads 360, the Authorization status column contains Waiting for click traffic.
    If you see the Waiting for click traffic status and you're sure that adMarketplace has added the Search Ads 360 clickserver URLs into your engine account (and that your campaigns are generating clicks), contact Search Ads 360 customer support.

  3. After you've confirmed that traffic is redirecting through Search Ads 360, send adMarketplace performance metrics.

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