Use bulksheets to create manual campaigns

Upload an ad to a specific engine account

Before you start

  1. Download the bulksheet template for ads: XLSX / XLS / CSV
  2. In the downloaded template, create a row for each ad and enter information in columns, depending on which type of ads the engine account supports.

    Not all of the columns are available for all engine types. View the comments in each column of the template for details.
  3. Upload the bulksheet.

Bulksheet columns for creating responsive search ads

In this column... Enter...
Row type ad
Action

create

Status

active

Advertiser

The name of an advertiser.

Campaign

The name of a campaign.

Ad group

The name of an ad group.

Ad type

Responsive search
Ad title A headline for a RSA. Maximum of 30 characters.
... ...
Ad title 15 You can enter up to 15 headlines
Line 1 A description of the product or service. Maximum of 90 characters.
... ...
Line 4 (optional) You can enter up to 4 descriptions.
Ad title position (optional) The pinning position for the first headline.
... ...
Ad title position 15 (optional) You can enter pinning positions for the 15 headlines. 
Line 1 position (optional) The pinning position for the first description.
... ...
Line 4 position (optional) You can enter pinning positions for the 4 descriptions.
Ad landing page The destination or final URL. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.
Ad path field 1 (optional) Enter the pages on your website that lead to your landing page.
The path and destination URL fields are combined to form the URL that is shown on your ad.
Character limit: 15 characters
Ad path field 2 (optional) Enter the pages on your website that lead to your landing page.
The path and destination URL fields are combined to form the URL that is shown on your ad.
Character limit: 15 characters
Ad name (optional)

A name for the ad to help you identify the ad.

Final URL suffix (optional) Parameters that are attached to the end of your landing page URL.

 

Bulksheet columns for creating expanded text ads

In this column... Enter...
Row type ad
Action create

Campaign

The name of a campaign.

Ad group

The name of an ad group.

Ad type

Expanded text
Ad title A headline for an expanded text ad. Maximum of 30 characters.
Ad title 2
(optional)

A second headline (Headline 2). Maximum of 30 characters.

Ad title 3 (optional)

A third headline (Headline 3). Maximum of 30 characters.
Ad description line 1   A description of the product or service. Maximum of 90 characters.
Ad description line 2 (optional) A second description of the product or service. Maximum 90 characters.
Ad landing page The destination or final URL. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.
Ad path field 1 (optional) Enter the pages on your website that lead to your landing page.
The path and destination URL fields are combined to form the URL that is shown on your ad.
Character limit: 15 characters
Ad path field 2 (optional) Enter the pages on your website that lead to your landing page.
The path and destination URL fields are combined to form the URL that is shown on your ad.
Character limit: 15 characters
Ad name (optional) A name for the ad to help you identify the ad.

Learn about other actions you can specify in a bulksheet, such as remove and edit.

Bulksheet columns for creating standard text ads

In this column... Enter...
Row type ad
Action create
Campaign The name of a campaign.
Ad group The name of an ad group.
Ad title The headline of the ad.
Ad description line 1 A concise summary of the ad.
Ad description line 2 Details for the ad.
Ad display URL The URL that will appear on the ad.
Ad landing page

The final URL or landing page that displays when a user clicks your ad. If a keyword specifies a landing page URL, the engine will substitute the keyword's URL for the ad's URL when the ad is served.

Ad device preference Specify Mobile to give the ad preference to display on mobile devices.
Ad name (optional) A name for the ad to help you identify the ad.

Learn about other actions you can specify in a bulksheet, such as remove and edit.

Duplicate ads in a Microsoft Advertising account

If you create or upload identical ads in a Microsoft Advertising ad group, Search Ads 360 will display and traffic both ads. In Microsoft Advertising, the identical ads are merged into one ad. The next time a sync occurs, the duplicate ad is removed, leaving only one of the ads in Search Ads 360. 
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