Use Google Ads remarketing lists in Search Ads 360

Replace Google Ads ad group remarketing targets with campaign remarketing targets

Remove remarketing lists from Google Ads ad groups
Before removing remarketing lists from Google Ads ad groups to apply them to a campaign, verify that the account has been synced recently.
  1. Remove Google Ads ad group remarketing targets from the campaign.
    1. Navigate to a Google Ads campaign.
      Steps for navigating to a campaign
      1. In the left navigation panel, click All accounts.
        What if the left navigation pane isn't visible?

      2. Click the navigation bar to display navigation options.

      3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

      4. In the "Advertiser" list, click on the advertiser that contains the engine account.

      5. In the "Account" list, click on the engine account that contains the campaign.
      6. In the "Campaign" list, click on the campaign.

      7. Click Apply or press the Enter key.

      Search Ads 360 displays the campaign page.

    2. Optional. Pause the campaign to stop serving ads while you set up your remarketing targets.
      Below the campaign name, click the arrow ▼ next to the active icon Active status button , and then select Paused.
    3. Click the Targets ▼ tab, and then select Remarketing targets.
    4. Click the Ad group remarketing targets tab.
    5. In the table heading, select the check box to select all of the remarketing lists that are applied to any ad group in the campaign.
    6. Above the reporting table, click Edit ▼, and then click Remove.
  2. Apply a remarketing list to the campaign.
    1. Click the Campaign remarketing targets tab.
    2. Above the reporting table, click the  + Campaign remarketing target button.
    3. Select the check box next to a remarketing list to move it to the selected list.
    4. To adjust the bid for a remarketing list, do one of the following:
      1. To increase a bid, next to a selected remarketing list, leave Increase by  selected, and then enter the bid adjustment.
      2. To decrease a bid, click Increase by ▼, and then click Decrease by. Enter the bid adjustment.
      If you plan to use a conversion goal or Search Ads 360 bid strategy to set the remarketing target bid adjustment, set the bid adjustments to 0%. A conversion goal can be applied to campaigns. A bid strategy can be applied to campaigns or ad groups. 
    5. Click Save.
  3. Reactivate the campaign if you paused it earlier in these steps.
    Below the campaign name, click the arrow ▼ next to the paused icon  Paused status button, and then select Active.
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