Set a conversion goal in a campaign

Select campaign bid adjustment options with a conversion goal

Google Ads or Microsoft Advertising only

  1. Apply a conversion goal to a Google Ads or Microsoft Advertising campaign.

  2. Under Bid adjustments, select any or all of the following bid adjustments that you want to optimize:

    • Device bid adjustments (Google Ads and Microsoft Advertising) 
    • Remarketing target bid adjustments (Google Ads only)
    • Location target bid adjustments (Google Ads only)
  3. Click Save to close the campaign settings.
Initially, a conversion goal may use the manually set bid adjustment but once the goal has gathered enough data to optimize bids, it will ignore any manually set bid adjustments.  

Next steps

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