Google Ads or Microsoft Advertising only
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Apply a conversion goal to a Google Ads or Microsoft Advertising campaign.
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Under Bid adjustments, select any or all of the following bid adjustments that you want to optimize:
- Device bid adjustments (Google Ads and Microsoft Advertising)
- Remarketing target bid adjustments (Google Ads only)
- Location target bid adjustments (Google Ads only)
- Click Save to close the campaign settings.
Initially, a conversion goal may use the manually set bid adjustment but once the goal has gathered enough data to optimize bids, it will ignore any manually set bid adjustments.