Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Set a conversion goal in a campaign

Select campaign bid adjustment options with a conversion goal

Google Ads or Microsoft Advertising only
  1. Apply a conversion goal to a Google Ads or Microsoft Advertising campaign.

  2. Under Bid adjustments, select any or all of the following bid adjustments that you want to optimize:

    • Device bid adjustments (Google Ads and Microsoft Advertising) 
    • Remarketing target bid adjustments (Google Ads only)
    • Location target bid adjustments (Google Ads only)
  3. Click Save to close the campaign settings.
Initially, a conversion goal may use the manually set bid adjustment but once the goal has gathered enough data to optimize bids, it will ignore any manually set bid adjustments.  
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