Select campaign bid adjustment options with a conversion goal

In the previous Search Ads 360, advertisers can configure campaigns to optimize with adaptive
and bid adjustments features using a conversion goal. This feature is no longer available in the new
Search Ads 360 and therefore is being deprecated starting February 1, 2023.

1. Apply a conversion goal to a Google Ads or Microsoft Advertising campaign.

2. Under Bid adjustments, select any or all of the following bid adjustments that you want to optimize:

   • Device bid adjustments (Google Ads and Microsoft Advertising) 
   • Remarketing target bid adjustments (Google Ads only)
   • Location target bid adjustments (Google Ads only)
3. Click Save to close the campaign settings.

Initially, a conversion goal may use the manually set bid adjustment but once the goal has gathered enough data to optimize bids, it will ignore any manually set bid adjustments.  

Next steps

• View remarketing target or location target bid adjustments that are set or recommended by a conversion goal.
• View device bid adjustments set or recommended with a conversions goal