Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use your business data to manage campaigns

Use business events to automate campaign management

You can use business event variables in automated rulesformula columns, and scheduled reports just as you can use other business data. As with other business data, rules, formula columns, and scheduled reports always use the current value of a business event variable regardless of the report's time range.

For example, you do the following:

  1. Upload this event:

    Row type


    Event start time

    Event end time


    c:Brand.Discount %





    Comfy Walkers


  2. Set up a nightly rule that's scoped to the last 7 days. The rule pauses a keyword if both of the following are true:

    1. Brand.Discount % = .20

    2. CPA > $20 

When rule runs on July 1st, the Brand.Discount % value will be ".20". But when the rule runs on July 2nd, the Brand.Discount % will be "--", since the event ends at 11:59 pm on July 1st. 

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