Specify Yahoo! Gemini campaign or ad group location targets

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Specify location targets in your Yahoo! Gemini campaigns or ad groups to target or exclude geographic location targets. Location targets enable you to display your ads only in the areas that you want to reach with your message. 

You can use the Search Ads 360 user interface or a bulksheet to specify geographic location targets to include or exclude, and set bid adjustments.   

Specify location targets in a Yahoo! Gemini campaign

1. Navigate to a Yahoo! Gemini campaign.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the Targets ▼ tab, and then click Location targets.
3. Click the Campaign Location Targets tab.
4. Above the reporting table, click  New▼, and then click Geo location target.

5. On the Search area, enter a city, state, country, or Nielsen Designated Marketing Area (DMA).

   Preface Nielsen DMAs with DMA. For example, type DMA Buffalo on the Search line.

6. Hover on the name of the geographic location, and then click Include to target the area or Exclude to prevent ads from displaying in the area.

7. In the list of included targets, choose whether to increase or decrease bids and then specify a percent.

8. Click Save.

 

Select location targets to include or exclude in a Yahoo! Gemini ad group

1. Navigate to a Yahoo! Gemini ad group.

   Steps for navigating to an ad group

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click the advertiser that contains the engine account.

   5. In the "Account" list, click the engine account that contains the campaign.

   6. In the "Campaign" list, click the campaign that contains the ad group.

   7. In the "Ad group" list, click the ad group.

   8. Click Apply or press the Enter key.

   Search Ads 360 displays the ad group page.

2. Click the Targets ▼ tab, and then click Location targets.
3. Click the Ad group Location targets tab.
4. Above the reportable table, click  New▼, and then click Geo location target.

5. In the Search area, enter a city, state, country, or Nielsen Designated Marketing Area (DMA).

   Preface Nielsen DMAs with DMA. For example, type DMA Buffalo on the Search line.

6. Click the name of the geographic location, and then click Include to target the area or Exclude to prevent ads from displaying in the area.

7. In the list of included targets, choose whether to increase or decrease bids and then specify a percent.

8. Click Save.

You can only add location targets in Yahoo! Gemini campaigns and ad groups in Search Ads 360. Once you save the settings, you can’t edit or remove location targets or change the bid adjustments in Search Ads 360.

You can remove the location targets using the Yahoo! Gemini user interface, but you can’t set or change the bid adjustments.

If you make changes in Yahoo! Gemini, be sure to sync the changes in Search Ads 360.