Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and edit URLs and parameters

Add a destination URL to Microsoft Advertising ads

You can edit your existing Microsoft Advertising ads to specify a destination URL as a pre-migration step to Upgraded URLs. Specify the destination URL using the Search Ads 360 user interface or by using a bulksheet.

Currently, you aren’t required to specify destination URLs in your existing Microsoft Advertising ads. It’s an optional, but recommended step. If you don’t want to specify destination URLs in your existing ads, during the migration to Upgraded URLs, Search Ads 360 will automatically apply a destination URL from a keyword using the following criteria:

  • The keyword is in the same ad group.
  • The keyword has the most clicks.
  • The domain in the keyword’s destination URL matches the domain in the ad's display URL.

If the keyword criteria isn’t met, the ad’s display URL is used as the destination URL.

You are required to specify a destination URL when you create new ads.


Add destination URLs to an existing Microsoft Advertising ad using the Search Ads 360 user interface

  1. Navigate to a Microsoft Advertising ad group.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Ads tab.
  3. Add the Destination URL column to the reporting table.

    1. Above the reporting table, click the Columns button.
    2. In the Search box, type Destination URL, and then click + to add the column.
    3. Drag the column where you want it in the list.
    4. Click Apply.
  4. Click the row in the Destination URL column, and then type the destination URL, prefaced with http:// or https://.
  5. Click Save.

Use a bulksheet to add or update Microsoft Advertising destination URLs

You can use a bulksheet to add or update the destination URL and other ad components in your Microsoft Advertising accounts.

  1. Download an editable bulksheet that contains your ads.
    1. Navigate to a Microsoft Advertising account, campaign, or ad group.
    2. Click the Ads tab.
    3. Click the download icon .
  2. Open the bulksheet.
  3. In the Ad landing page column, enter a destination URL for each ad.
  4. Save the bulksheet and upload it back into Search Ads 360.

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