Create and apply Search Ads 360 bid strategies

Create a Search Ads 360 bid strategy

Overview of steps to create a Search Ads 360 bid strategy


  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.

  3. Click the Bid strategies tab.

  4. Click + Bid strategy, which appears above the reporting table. 

  5. Give the bid strategy a name, select a currency, and a goal.

    The default selected currency is the advertiser's currency if at least one engine account uses the same currency as the advertiser. Any other currencies that are listed come from the engine accounts. All campaigns managed by the bid strategy must use the same currency.

    If an advertiser contains a single engine account, the only available currency is the engine account's currency.

  6. If you selected the Conversions, Revenue, or Advanced targeting goal, Search Ads 360 displays options for optimizing bid adjustments. The bid adjustments you select will be applied only in the engine types that support them.

  7. Finish creating the bid strategy. (The exact steps you take depend on the bid strategy goal you selected.)

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