Is significant column (ad copy tests)

The Is significant column displays one of the following test results:

• Undetermined indicates that the ad group has not yet reached the minimum number of impressions.
• Significant indicates that that ad group has reached the minimum number of impressions and that there is a statistical difference in ad performance.
• No indicates that ad group has reached the minimum number of impressions and that there isn't a significant difference in ad performance. The ads performed about the same.
• Dashes (---) indicate that one or more of the ads don't have any data.

This column is displayed by default on the ad copy test list page.

Add this column in a report

1. Navigate to an advertiser.

2. In the left navigation panel, click Ad copy tests.

3. Click a test to display the results.
4. Click the Columns button above the reporting table.
5. In the Search box, type the column name.
6. Click + next to the column name and then click Apply.