Manage attribution models

View the status of a data-driven attribution model

When you first generate a data-driven attribution (DDA) model, Search Ads 360 starts an initial learning period that considers the interaction patterns that result in conversions as well as those patterns and those that do not result in conversions. Even after the initial learning period, the DDA model continues to learn.

To view the status of a DDA model:

  1. Navigate to the advertiser that contains the DDA model.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Attribution.
  3. The Status column in the reporting table indicates the model's status.
See how to avoid five common mistakes. These checks are essential before you start using DDA. Final Check on your custom Data Driven Attribution model(s)

Model status

The Status column can contain any of the following status messages:

Status Description
Training model... The model is in the first phase of its initial learning period: the model is analyzing historical conversion data.
Wait for both phases of the learning period to complete before you can use the model in a Floodlight column or a bid strategy.
Adding model...
The model will be available approximately 24 hours after you save it.
The model is in its second phase of initial learning period. Analysis has completed and the model is now being applied to the past 60 days of reporting data.
Wait for both phases of the learning period to complete before you can use the model in a Floodlight column or a bid strategy.
A training error occurred. Please create a different model.

Search Ads 360 was unable to generate a model using the channel groupings and Floodlight activities you specified. This error is usually reported because the Floodlight activities you specified haven't recorded enough conversions in the past 90 days to generate a model. 

If you see this error, you can do any of the following:

  • Wait for the Floodlight activities to record more conversions
  • Make sure the Floodlight tags are set up properly and reporting conversion data.
  • Remove the model and create a new one with more Floodlight activities.  
Successfully added The model has been generated and is ready to be used in a Floodlight column or bid strategy.


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