Change bid adjustment for a Google Ads remarketing target

To change the bid adjustment for a remarketing list that's already applied to a campaign or ad group:

1. Navigate to a Google Ads engine account.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Targets ▼ tab, and then click Remarketing targets.
3. Click the Campaign remarketing targets tab or click the Ad group remarketing targets tab.
   The reporting table lists all remarketing targets that have been applied in the account.
4. In the Bid adjustment % column, hover on a remarketing target bid adjustment and then click the pencil icon . 
   • You can increase bids by up to 900%.
   • You can decrease bids by 90%.

   If you plan to use a conversion goal or Search Ads 360 bid strategy to set the remarketing target bid adjustment, set the bid adjustments to 0%. A conversion goal or bid strategy can be applied at the campaign level.

5.  Enter a new adjustment and click Save.