Remarketing list column (AdWords remarketing lists)

Displays the name of a Google Ads remarketing list for search ads (RLSA) that was created in Google Ads.

You can use the remarketing list as a remarketing target when applied to an ad group, or as a negative remarketing target when applied to a campaign or ad group.

You can view this column on the Remarketing targets tab for an engine account, campaign, or an ad group, and in a bid strategy report.

 

View this column at the engine account, campaign, or ad group scope

1. Navigate to a Google Ads  engine account, campaign, or ad group.

2. Do one of the following:

   • To view remarketing targets, click the Targets ▼ tab, and then click Remarketing targets.

   • To view excluded remarketing targets, click the Targets ▼ tab, click Remarketing targets, and then click Excluded.

     The column appears in the reporting table by default.

 

View this column in a bid strategy report

1. Navigate to an advertiser.

2. In the left navigation panel, click Bid strategies.
3. In the table, click a bid strategy that is applied to a Google Ads account.

4. Click the Targets ▼ tab and then click Remarketing targets.

   The column appears in the reporting table by default.