Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Manage attribution models

Tips for creating custom Google Analytics attribution models that are compatible with Search Ads 360

If the default position based attribution model provided by Google Analytics isn't what you need for your Google Analtyics activity columns, you can use the Google Analytics Model Comparison Tool to create your own custom position-based attribution models. Note that Google Analytics supports several different types of models, but Search Ads 360 supports only custom position-based attribution models.

In addition, the position-based model you create can only customize the amount of conversion credit distributed to first interation, middle interaction, and last interaction.

Search Ads 360 does not support models that customize the lookback window, impression credit, user engagement, or that specify other custom credit rules.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Main menu
17287056104903797456
true
Search Help Center
true
true
true
true
true
263
false
false