Upload conversions

Upload the edited bulksheet

Before you start

When you use a bulksheet to upload conversions, each upload should contain fewer than 100,000 rows. Search Ads 360 might not be able to process a conversions bulksheet with more than 100,000 rows.

How soon can I use the uploaded data?

Upload conversions

After you add or edit conversions in the downloaded bulksheet, follow these steps to upload the file back into Search Ads 360:

  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Uploads.

  3. Click the Search tab.Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

  4. Under "What are you uploading?", click Conversions.

  5. If the bulksheet contains items that are scoped to a specific engine account, select the engine account from the Multiple Engine Accounts list.
    If you're targeting the items in the bulksheet to multiple advertisers, select Multiple Advertisers and Engine Accounts from the list.

Follow these steps to complete the rest of the upload process:

  1. Select a processing option:

    • Immediately: Search Ads 360 will place the bulksheet in its processing queue in about 15 minutes. This gives you a chance to review and correct any validation errors. If the bulksheet is valid and no other bulksheets are in the queue, processing will begin in about 15 minutes.

    • After: Specifies a date and time for Search Ads 360 to place the bulksheet on its processing queue. If the bulksheet is valid and no other bulksheets are in the queue, processing will begin at the time and date you specify.

  2. To receive an email when Search Ads 360 finishes processing changes and trafficking them to the engine, select the Send mail when upload is complete check box. The email contains a link to the advertiser's history of uploads and upload errors.

    By default, Search Ads 360 sends email to the address that's associated with your Google Account for Search Ads 360. If you want the email sent to a different address, enter the address in the Send to field.

  3. Click Upload File, select the bulksheet from your hard drive or network, and click Open.
    A progress bar appears next to the filename. The Uploads list section will have more details about your upload.
    Once the upload completes, Search Ads 360 starts validating the bulksheet and displays its progress in the preview pop-up. 

  4. In the preview pop-up, you can do either of the following:

    • If you’re sure that the bulksheet is valid, you can click the Skip Preview & Submit button. Search Ads 360 will place the bulksheet on its queue immediately. If no other bulksheets are in the queue, processing will begin immediately.
    • Wait for validation to complete. If you want to work on something else, click Minimize Preview. You can return to the preview pop-up by clicking the Preview details link in the Status column of the Upload list.
  5. If validation completes successfully, you can do one of the following:

    • Wait for Search Ads 360 to automatically place the bulksheet on its processing queue. The processing option that you selected earlier determines when Search Ads 360 places the bulksheet on the queue.
    • Click Skip Preview & Submit in the preview pop-up. Search Ads 360 will place the bulksheet on its queue immediately.

    If Search Ads 360 finds validation errors, you can do either of the following:

    • Click Submit with Errors in the preview pop-up. Search Ads 360 will place the bulksheet on its processing queue. The processing option that you selected earlier determines when Search Ads 360 places the bulksheet on the queue. 
      All changes that are valid and that successfully process will be trafficked to the engine. The invalid changes will be ignored.
    • Cancel Changes: Cancels the upload. 

To fix any upload errors, open the error bulksheet from the upload history. The error bulksheet contains only the items that did not validate, along with an explanation of the error. You can download the error bulksheet, make corrections, and upload the corrected error bulksheet.

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