Goal column (ad copy tests)

Displays the selected goal for the ad copy test.

Ad copy test goals

• CTR (Click through rate) - A percentage that shows how often people who see your ad click it.
• Revenue per visit- Displays the average revenue amount of each transaction that results from each visit.
• Action rate (converted visits) - Displays the percentage of visits that result in an action, such as a sign-up for a newsletter.

• Transaction rate (converted visits) - Displays the percentage of visits that result in a transaction such as a purchase.

  The Transaction rate is different from transactions per visit (Trans/visit).
• Specific Floodlight activity column with a revenue, action, or transaction metric. 

The goal for an ad copy test is shown on the ad copy test results page.

Add this column in a report

1. Navigate to an advertiser.

2. In the left navigation panel, click Ad copy tests.

3. Click a test to display the results.
4. Click the Columns button above the reporting table.
5. In the Search box, type the column name.
6. Click + next to the column name and then click Apply.