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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Name column (Custom Floodlight variables)

Displays the friendly name specified when a custom Floodlight variable was created in Campaign Manager 360.

View this column

Navigate to an advertiser.
In the left navigation panel, click Advertiser settings.

Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel.
Click the Floodlight▼ tab and select Custom Floodlight variables.

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