Displays the minimum effective revenue share percentage that you are willing to pay for a biddable item that is managed by a bid strategy with the goal of maximizing revenue. The max ERS keeps each high bid within a profitable range.
The max ERS is higher than the target ERS percentage. To keep bids in a profitable range but not overly constrain a bid strategy, we recommend that the max ERS be at least 1.5 times the target ERS.
You can use this column in a formula column by specifying the