Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Max ERS column

Displays the minimum effective revenue share percentage that you are willing to pay for a biddable item that is managed by a bid strategy with the goal of maximizing revenue. The max ERS keeps each high bid within a profitable range.

The max ERS is higher than the target ERS percentage. To keep bids in a profitable range but not overly constrain a bid strategy, we recommend that the max ERS be at least 1.5 times the target ERS.

You can use this column in a formula column by specifying the Bid_strategy_max_ERS variable.


Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.

  3. Select a date range.

  4. Above the performance summary graph, click the Columns button.

  5. Type the column name in the search box.

  6. Click Add next to the column name in the Available columns list.

  7. Click Apply.

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