ERS column

Displays the Effective Revenue Share (ERS), which is the total fees divided by total transaction amount. For example, an ERS of 20% means that you spent $0.20 on a search engine for every $1.00 gained in sales.

You can use this column in a formula column by specifying the ERS variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue