Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Authorization status column

Displays the following authorization status information for supported engines.

Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

Authorization status

Description Action 

(Social engines only)
Search Ads 360 is setting up the account internally.

If you still see this status a day or two after creating the Search Ads 360 social engine account, contact Search Ads 360 support.
Waiting for traffic (Social engines only)
Search Ads 360 is waiting for a click on a social ad so it can confirm that reporting data is flowing into Search Ads 360.
Wait for a click


All supported engines

For search engines:
Indicates that the engine account is successfully associated with Search Ads 360.

For social engines:

This status appears after either of the following has occurred:

  • Search Ads 360 has successfully received visits and can now track conversions using Floodlight activities.
  • You're using a PMD, and the PMD has verified it is now connected to your Search Ads 360 account. Not all PMDs send this verification. If you see this status and you haven't yet applied Search Ads 360 tracking URLs to your account, reach out to your PMD to see if they've sent a verification visit to Search Ads 360.
Create and manage campaigns

Invalid credentials

  • Google Ads
  • Microsoft Advertising
  • Yahoo! Japan
  • Baidu
  • Yahoo! Gemini
Indicates that the engine account should be linked to Search Ads 360.
  • Google Ads
    Link the Google Ads customer ID to the MCC account for Search Ads 360.

  • Microsoft Advertising
    Sign in to Microsoft Advertising to verify that the credentials are correct and verify that Search Ads 360 can use the credentials.

  • Yahoo! Japan and Baidu
    Sign in to the engine to verify that the credentials are correct.

  • Yahoo! Gemini 
    Sign in to the engine to verify that the credentials are correct and then authorize the account in Search Ads 360.

OAuth authorization needed

Microsoft Advertising only

Indicates that Search Ads 360 must be authorized to access your Microsoft Advertising account. Sign in to Microsoft Advertising to verify that the credentials are correct and that Search Ads 360 can use the credentials to authorize the account..
View this column in a report
  1. Navigate to an advertiser.
  2. Click the Engine accounts tab.

    The column is displayed in the reporting table when scoped to an advertiser.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Type the column name in the search box.

    3. Click + next to the column name to add the column to the Selected columns list.

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