Create a shopping campaign

Manage ad groups in a shopping campaign

When you first create a shopping campaign, Search Ads 360 automatically creates an ad group that contains one ad and one product group. After you create the campaign, you can edit the settings of the ad group that Search Ads 360 creates.

You can also create additional ad groups if you have a large product inventory. The additional ad groups may make it easier to navigate and find product groups.

What happens if a product ends up in more than one ad group?

If a product is in more than one ad group within the same campaign, the engine uses the bid for the ad group that contains the highest bid for the product.

Edit ad group settings in a shopping campaign

  1. Navigate to an ad group in a shopping campaign.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Ad group settings button that appears above the tabs.

  3. Edit Google Ads or Microsoft Advertising ad group settings.
    Note that while Microsoft Advertising supports promotional text (optional text you can enter to highlight your products), Google Ads has retired promotional text.

  4. Click Save.

Create an ad group in a shopping campaign

  1. Navigate to a shopping campaign.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Click the Ad groups tab.

  3. Click the + Ad group button, which appears above the reporting table.

  4. In the edit panel:

    1. Enter a name.

    2. Enter Google Ads or Microsoft Advertising ad group settings.
      Note that while Microsoft Advertising supports promotional text (optional text you can enter to highlight your products), Google Ads has retired promotional text.

    3. Click Save.
      Search Ads 360 creates the new ad group, along with its ad and a new product group that contains all products in the campaign. The new ad group appears in the reporting table.

  5. Optionally click the ad group name and create more focused product groups.

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