Floodlight activity group tag string column

Displays the group tag string that you specify when you create a Floodlight activity group.

Search Ads 360 uses this string to generate activity tag strings for each Floodlight activity in the group. The Floodlight servers use these strings to uniquely identify Floodlight activities and groups.

You can use this column in a formula column by specifying the Floodlight_group_tag variable.

View this column

1. Navigate to an advertiser.

2. In the left navigation panel, click Advertiser settings.
   
   Don't see Advertiser settings? Only Search Ads 360 agency managers or advertiser managers can see Advertiser settings in the left navigation panel. 

3. Click the Floodlight▼ tab and select Floodlight activity groups.