Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Floodlight activity group

Search Ads 360 uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items.

Before you can create Floodlight tags and activities, you need to create at least one Floodlight activity group. Learn more about Floodlight tags, activities, and groups.

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