Search Ads 360 overview
Floodlight activity group
Search Ads 360 uses Floodlight activity groups to organize Floodlight activities by type and by purpose, in the same way that you use ad groups to organize ads and biddable items.
Before you can create Floodlight tags and activities, you need to create at least one Floodlight activity group. Learn more about Floodlight tags, activities, and groups.