Manage Google Ads sitelinks

Apply or remove Google Ads sitelinks from campaigns or ad groups

Google Ads campaigns inherit sitelinks from the account if the following conditions are met:

  • The sitelinks are set up to be account-level sitelinks.
  • The campaign allows sitelinks to display.
  • Sitelinks aren't directly applied to the campaign. Directly applied sitelinks override the account-level inheritance.

You only need to apply sitelinks to a campaign or ad group if sitelinks aren’t set up to be inherited from the account, or if you want to override the inheritance in a campaign and display different sitelinks.

Account-level sitelinks can also be directly applied to campaigns and ad groups.

Apply or remove sitelinks from Google Ads campaigns and ad groups 

  1. Navigate to the campaign or ad group where you want to directly apply or remove sitelinks.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account that contains the campaign.
    6. In the Campaign list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click the advertiser that contains the engine account.

    5. In the Account list, click the engine account that contains the campaign.

    6. In the Campaign list, click the campaign that contains the ad group.

    7. In the Ad group list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Extensions▼ tab and select Sitelinks.

    If the campaign or ad group has already specified sitelinks, the reporting table displays the applied sitelinks.

    If the campaign is inheriting sitelinks from the account, the View sitelinks for engine account link appears above the reporting table. Click the link to view the all sitelinks in the account.

    If the ad group is inheriting sitelinks from the campaign, the View sitelinks for campaign link appears above the reporting table. Click the link to view the campaign’s sitelinks.

  3. If sitelinks aren't already applied to the campaign or ad group, do the following to change the campaign or ad group sitelink setting:

    1. Click the Manage sitelink extensions button, which appears above the reporting table.

    2. In the Sitelinks window that appears, click Select sitelinks

      The sitelink list displays all sitelinks that have been created in the account (even sitelinks that have passed their end date or haven’t yet reached their start date).

    3. Select the check boxes next to the sitelinks you want and click Apply.

  4. To remove sitelinks that have been specified for the campaign or ad group:

    1. Click the Manage sitelink extensions button.

    2. Select an applicable option
      • If you selected a campaign, select one of the following options: 
        • Disable sitelinks for the campaign

        • Inherit from engine account 

      • If you selected an ad group, select one of the following options: 

        • Inherit from campaign 

        • Disable sitelinks for the ad group

    3. Click Apply.

    You can't completely remove sitelinks from an account. You can remove sitelinks from ad groups and campaigns, and they will no longer appear in your ads if sitelinks are disabled. The sitelinks may still appear in ads if the campaign or ad groups inherit sitelinks. However, the removed sitelinks will remain within your account. You can apply them to campaigns or ad groups again at a later time or leave them unused.

Apply, remove, or change multiple Google Ads sitelinks in campaigns

  1. Navigate to a Google Ads account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Campaigns tab.
  3. To see if sitelinks are applied or inherited, add the Google Ads sitelinks column to the reporting table.

    1. Above the reporting table, click the Columns button.
    2. In the Search box, type Google Ads sitelinks.
    3. Click the + sign to add the column to the Selected columns list.
    4. Click Apply.

    The column displays inherited or the number of applied sitelinks. Hover on the number of applied sitelinks to view the sitelinks.

  4. In the reporting table, select the campaigns or ad groups that you want edit by doing either of the following:
    • Select the check box next to each campaign or ad group that you want to edit.
    • Filter the table so that it contains only the campaigns or ad groups that you want to edit, and then select the check box next to each item.
  5. Click the Edit   button, and then click Change sitelinks.

    The Applies to option shows the number of items selected.

    You also have the option to select all items across all pages matching the filter.

  6. Under Change sitelinks, do one of the following:

    • To replace sitelinks, click Inherit from engine account
    • To remove sitelinks, click Disable sitelinks for the campaign.
    • To add and apply sitelinks, click Select sitelinks.

      The sitelinks list displays all of the sitelinks that are available within the Google Ads account.

      1. Under Select sitelinks, Add is selected by default. Next to Add, click the arrow ▼ if you want to remove or set sitelinks.
      2. Click Select sitelinks ▼ and then select the check boxes for the sitelinks that you want to add, remove, or set.
        If you make a mistake in your selections, you can click None to clear the selections.
        If you want to quickly select all of the sitelinks shown, click Select all.
      3. Click Apply.

  7. To schedule the sitelink changes to occur at a specific time or on a recurring basis:
    • Under Start, select At later time or Recurring.
    • If needed, use the Revert option to undo the changes at a certain time.
    • Enter a name that's meaningful to you. To see a summary of your scheduled edits, or to pause, resume, or remove them, click Scheduled edits in the left nav.  Note that Search Ads 360 will list a maximum of 2000 scheduled edits on the Scheduled edits page.
    • Enter the email addresses of the users to be notified of these changes. Search Ads 360 will send email when the scheduled edit completes.
  8. Click Save, and then in the pop-up message, click Yes, I understand to continue.

Learn more about editing multiple campaigns, see the steps in Edit campaigns or ad groups in bulk.

Once you start a bulk edit for a large group of items, Search Ads 360 may need some time to apply the edits. In the meantime, Search Ads 360 does not start applying other bulk edits that you might start in the engine account, or bulk edits that were scheduled to start, until the current edit is finished. That is, there can only be one active bulk edit per engine account at a time.

A line above the reporting table displays the progress of the bulk edit. If needed, you can attempt to cancel the edits. It's possible to cancel a bulk edit while objects are being sent to the engine; click More details to display the Bulk operations page and see which edits were fully processed before cancellation. However, if you click Cancel too late in the process, Search Ads 360 will finish all the edits.

Apply, remove, or change multiple Google Ads sitelinks in ad groups

  1. Navigate to a Google Ads account.

  2. Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  3. Click the Ad groups tab.
  4. To see if sitelinks are applied or inherited by the ad groups, add the Google Ads sitelinks column to the reporting table.
    1. Above the reporting table, click the Columns button.
    2. In the Search box, type Google Ads sitelinks.
    3. Click the + sign to add the column to the Selected columns list.
    4. Click Apply.
  5. In the reporting table, select the ad groups that you want edit by doing either of the following:
    • Select the check box next to each ad group that you want to edit.
    • Filter the table so that it contains only the ad groups that you want to edit, and then select the check box next to each ad group.
  6. Click the Edit   button, and then click Change sitelinks.

    The Applies to option shows the number of ad groups you selected.

    You also have the option to select all ad groups across all pages matching the filter.

  7. Under Change sitelinks,  do one of the following: 

    • To replace sitelinks, click Inherit from campaign
    • To remove sitelinks, click Disable sitelinks for the ad group.
    • To add and apply sitelinks, click Select sitelinks.

      The sitelinks list displays all of the sitelinks that are available within the Google Ads account.

      1. Under Select sitelinks, Add is selected by default. Next to Add, click the arrow ▼ if you want to remove or set sitelinks.
      2. Click Select sitelinks ▼ and then select the check boxes for the sitelinks that you want to add, remove, or set.
        If you make a mistake in your selections, you can click None to clear the selections.
        If you want to quickly select all of the sitelinks shown, click Select all.
      3. Click Apply.

  8. To schedule the sitelink changes to occur at a specific time or on a recurring basis:
    • Under Start, select At later time or Recurring.
    • If needed, use the Revert option to undo the changes at a certain time.
    • Enter a name that's meaningful to you. To see a summary of your scheduled edits, or to pause, resume, or remove them, click Scheduled edits in the left nav.  Note that Search Ads 360 will list a maximum of 2000 scheduled edits on the Scheduled edits page.
    • Enter the email addresses of the users to be notified of these changes. Search Ads 360 will send email when the scheduled edit completes.
  9. Click Save, and then in the pop-up message, click Yes, I understand to continue.

For more information about editing multiple ad groups, see the steps in Edit campaigns or ad groups in bulk.

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